a coffee pilgrimage, on foot

Brussels to Romeone summer, one thousand seven hundred kilometres.

Walking the length of Europe to raise a real conversation about fairness — to the growers, to the roasters, to the earth that keeps giving us coffee. Sponsor the road by buying the merch. Guess how far I'll actually make it.

Path through nature
Day 27
Somewhere in the Meuse valley. Blisters on both heels. Kept going.
Live progress
172/ 1700 km
still to walk: 1528 km
On the road
BrusselsLuxembourgStrasbourgBaselMilanFlorenceRome
60% of the world's coffee farmers earn less than a living income. ✦ A cup of coffee travels ~30,000 km before it reaches your table. ✦ Direct-trade means paying the grower — not the C-market. ✦ Walking Brussels → Rome. One summer. 1,700 km. No cars. ✦ Fair to nature. Fair to people. Fair to your morning cup. ✦ 60% of the world's coffee farmers earn less than a living income. ✦ A cup of coffee travels ~30,000 km before it reaches your table. ✦ Direct-trade means paying the grower — not the C-market. ✦ Walking Brussels → Rome. One summer. 1,700 km. No cars. ✦ Fair to nature. Fair to people. Fair to your morning cup. ✦
Why walk

Because the coffee value chain is broken, and airplanes are a lousy way to think.

Fair to growers

60% of coffee farmers earn under a living income. We can change that — one bag at a time.

Fair to nature

Walking, not flying. Buying direct. Roasting close to home. Small decisions that add up.

Fair to us

A slower story. A longer conversation. And a better cup at the end of it.

the shop

Sponsor by wearing it.

See everything
the game

How far will I actually walk?

Guess my final kilometre. Closest guess wins a free bag of single-origin. And if I fall short of Rome, everyone unlocks 10% off the shop.

Place your guess
2
guesses so far
the journal

Postcards from the road.

All entries
Reaching Namur
Day 9·Namur, BE

Reaching Namur

I arrived at the beautiful station of Namur, right in the heart of the city. Total now reads 106.2 km and a good reminder of how far this pilgrimage has already carried me. What a day. The morning started in Gembloux, slipping first through pockets of nature before being pushed onto a long, loud stretch of highway. Not the most romantic part of the journey, but that contrast makes the quiet moments hit harder. And one of those moments came with a warm lunch, and an unexpected but inspiring conversation about coffee and opportunities with Yonas. Encounters like that feel like part of the pilgrimage itself. From there, just five more kilometers into Namur and enough to feel the weight of the backpack again. Two days of intense walking have made it clear: something needs to go. Today was a lesson in what I can drop, what I truly need, and how every gram matters when you’re carrying your story on your back. Near Gembloux there’s a biodiversity restoration project, a reminder that nature is quietly healing itself while we walk past. I tried to take a detour toward a castle on the hill, but it turned out to be private. So back to the straight line, the old way toward Namur, which honestly felt much better. And then: Namur. A well‑deserved pause. So I treated myself to a Blanche de Namur (only 3.4%) and a panna cotta of asparagus. The coffee here didn’t disappoint either: a chocolatey Ethiopian with citrus and almond notes, which paired beautifully with the panna cotta. Before reaching Namur, I also walked through a forest, or tried to. The path seemed closed, so I had to improvise again. That’s part of the pilgrimage: the road decides as much as you do.

From Ottignies to Gembloux
Day 8·Gembloux, BE

From Ottignies to Gembloux

Today I walked 18.3 kilometer for my coffee pilgrimage. I'm here in someone's garden. Shout out to Stéphane for hosting me here. I found this place over Welcome to my garden. That's really a very nice app and just shows you people that are sharing their garden when you're doing a hike like this. It was the first time that I really was with my big backpack and some things were not as useful as some other things. For example, I had Schopenauer's World as Will and Representation and I can tell you it's a very heavy representation. It was really pressing me down. I prepared the Yangambi coffee. to thank my host for welcoming me to his garden.

Enjoying nature
Day 7·Ottignies, BE

Enjoying nature

We enjoyed a lot of beautiful nature and biodiversity today. Also shocking and a great pity seeing trash in a few places. I mean who does this really?